CARIBBEAN RUM

This project focused on designing a bottle packaging concept for Soleil Reserve’s new Caribbean rum with citrus notes. The goal was to create a visual identity that captured the warmth, vibrancy, and tropical atmosphere of the Caribbean while maintaining a refined and premium aesthetic.

​

Throughout the design process, I explored shapes, colors, and graphic details inspired by Caribbean culture, tropical landscapes, and fresh citrus elements. The final design combines warm tones, elegant typography, and organic visual elements to communicate both freshness and sophistication.

​

The project included:

​

• Designing the bottle label and overall packaging concept

• Developing a visual direction inspired by Caribbean culture and tropical citrus flavors

• Creating a cohesive color palette and typography system to enhance the product’s premium and vibrant identity